![]() Instead, you can add hotspots or provide details on mouseovers. But, when you design an Interactive Infographic, you don’t have this problem. Most of the time, the infographic gets overcrowded and loses its clarity. Yet, one of the biggest challenges a marketer hit when designing an infographic is that we have to much content to add to it. Educate your audienceĪnother significant benefit is the ability to educate your audience in the fastest and simplest way possible. Hence, you’ll expand your reach, and you’ll increase brand awareness even more than with a regular infographic. But, because they are less common and generally quite impressive, as you don’t see many around, you will have a greater chance of having your Interactive Infographic being shared or reused by other companies or users. So, the same is true for Interactive Infographics: they are fantastic to build brand awareness. Of course, an Interactive Infographic is primarily a better infographic, or a second-generation infographic (hint to the Pokemon fans here). It’s well known for lots of marketers creating awesome and visually appealing infographics is one of the best ways to build brand awareness. For each of these goals, I’ll explain why adding interactive elements will generate better results. ![]() Why is it important to create an Interactive Infographic instead of a traditional infographic?īelow, you’ll find 4 known goals of designing a traditional infographic. And, what is beautiful about an Interactive Infographic is the possibility of choosing a different format or shape for the mobile version that is more visually appealing and allows viewers to see better the content than if the infographic image was simply scaled down. Contrarily to popular belief, an infographic can have any format or shape the key is how you present its content. But, the format of an infographic doesn’t need to fit that. This belief has been largely influenced by Canva, one of the best tools to create traditional infographics. Most marketers believe that an infographic is 800 x 2000 px. What is an Interactive Infographic?Īn Interactive Infographic is similar to a regular infographic, the main difference is that they are much more engaging because they contain interactive elements such as hotspots, polls, surveys, quizzes, interactive videos, animations, and more. Therefore, as with any other types of interactive content, instead of passively reading the infographic, the viewers can actively engage with it throughout the interactive elements.Īnother fundamental difference between a regular infographic and an interactive infographic is the mobile responsiveness. ![]() But now, let’s dig in. In this article, you’ll learn what an Interactive Infographic is. Of course, an infographic should also be visually appealing, clean and clear.īasically, Interactive Infographics do not differ from regular infographics regarding these principles. Indeed, the goal of an infographic is to be easy to understand. So, by taking a quick look, viewers should be able to process the content of the infographic. While this definition is way too broad to our taste, the main point is there. Oxford Dictionary had a pretty broad definition of the word infographic: “Information or data that is shown in a chart, diagram, etc. As a result, a marketer would gain a lot by learning about the specifics of this interactive experience.īut, before we dig into the concept of Interactive Infographics, let’s first discuss what an Infographic is. It helps to generate way better results than a traditional infographic. Using infographics in an interactive way is a whole lot more efficient when it comes to engaging with your target audience. However, they are unaware of what an Interactive Infographic is. Most marketers know the benefits of using infographics to increase brand awareness and engage with their users.
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